• Freelance Reporter

    I'm into media, tech and digital culture



    Media Voices





    Travel Blog

  • Work history

    Freelance Journalist

    July 2017 - Present

    Freelance media, tech, and digital culture reporter


    Since 2017 I have been a freelance media and technology reporter with bylines in the Guardian, The Drum, Digital Content Next, WAN-IFRA, TheMediaBriefing, The Memo, and many more. I also wrote about the culture and business of media in a weekly column for The New European in 2018. Additionally, I have written on digital culture and entertainment for GamesRadar and Kotaku.


    I have also been a researcher and consultant for media organisations including WAN-IFRA, for whom I have written reports on advertising and helped put together the agenda for their Digital Media Europe conference.

    Media Voices

    July 2017 - Present

    Host and Producer


    I co-founded the Media Voices podcast while at TheMediaBriefing and, along with my two co-hosts, negotiated the rights to continue it after that site's closure.


    For over 100 episodes we have interviewed some of the most innovative people working in media about journalism ethics, business models, and the future of the media industry.


    We have sold sponsored episodes off the back of the podcast, and put together the Media Moments 2018 report on behalf of What's New In Publishing.

    The New European

    July 2017 - Present

    Media Columnist


    I wrote a media column for the UK's pro-Europe newspaper The New European, discussing trends and challenges facing modern news publishers, from grappling with a duopoly to finding funds after Brexit.

    The Advertising Association

    April 2018 - April 2019

    Content Publisher


    I was hired by the Advertising Association to take over their Content Publisher role, with a focus on revamping their publishing strategy and membership proposition.


    While there I launched a new members' periodical, the Front Foot Quarterly; helped to design and deliver the revamped website; and consistently grew the site traffic YOY.


    August 2015 - June 2017

    News Editor


    As news editor I was responsible for writing, commissioning and creating the articles and editorial content for TheMediaBriefing, the premier B2B media analysis site in the UK.


    During my time as news editor I guest lectured on the business of media and reporting techniques at Westminster University, the University of Oregon and other industry events, in addition to speaking about magazine media on BBC Radio 4's The Media Show.


    Additionally, I launched TheMediaBriefing's podcast and developed its live video strategy.


    TheMediaBriefing was shut down in June 2017 following the sale of its event assets.

    City University London

    Interactive Journalism MA



    Graduated with a Pass with Merit in Interactive Journalism, having decided to focus on new and original forms of digital storytelling.